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The Foundation Plan

Every Growing Practice Starts Here

You didn't go to optometry school to figure out Google Ads. If your marketing budget is limited, your website hasn't been touched in years, or you've never really invested in growth, this plan was built for you. We lay the foundation so every dollar you spend from here on out actually works.

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73%
of patients choose a provider based on their website
46%
of all Google searches are looking for local info
5x
return on ad spend for practices with proper setup

Sound Familiar?

Your website was built 5+ years ago and you cringe every time someone asks for the link

You've never had a real marketing budget and every dollar needs to count

You haven't claimed or optimized your Google Business Profile and you're invisible in local search

Your phone rings but you lose patients to no-shows, missed calls, and zero follow-up

Corporate chains are outspending you online and stealing patients who should be yours

You know you need marketing but have no idea where to start or who to trust

If any of that hits home, you're not behind. You just haven't had the right partner yet.

What's Included in the Foundation Plan

Four things. Done right. That's what separates a practice that's growing from one that's guessing.

01
Pillar One

A Website That Actually Converts Patients

Your website is the first impression for every patient who finds you online. If it's slow, outdated, or hard to navigate, they're clicking the next result. We build you a modern, conversion-optimized site designed specifically for optometry — with online scheduling, service pages for every specialty, and a mobile experience that matches how patients actually search.

Why This Matters
  • Patients judge your practice by your website before they ever walk through the door. An outdated site tells them you're an outdated practice.
  • Every ad you run, every Google search you show up in — they all send people to your website. If it doesn't convert, you're paying for traffic that goes nowhere.
  • A site built for optometry includes the service pages, insurance info, and scheduling tools that actually move someone from "browsing" to "booked."
02
Pillar Two

Google Ads That Fill Your Schedule

We set up and manage targeted Google Ads campaigns that put your practice at the top of the page when patients in your area are actively searching for an eye doctor. You set the budget. We make sure it reaches the right patients at the right time with the right message.

Why This Matters
  • SEO takes months. Google Ads puts you in front of patients searching right now. It's the fastest path to new appointments.
  • Most practices waste money on poorly set up campaigns. We target the keywords that actually convert — "eye doctor near me," "dry eye treatment," "comprehensive eye exam" — not vanity searches.
  • We optimize your campaigns weekly. That means your cost per new patient goes down over time while your volume goes up.
03
Pillar Three

Google Business Profile Setup & Training

Your Google Business Profile is how you show up in Google Maps and the local 3-pack. We optimize it from top to bottom — then train your team to keep it running. You'll know exactly how to post updates, respond to reviews, add photos, and keep your profile active so Google keeps pushing you to the top.

Why This Matters
  • If you haven't claimed or optimized your Google Business Profile, you're invisible in local search. Patients can't choose you if they can't find you.
  • An optimized profile with fresh reviews, photos, and posts signals to Google that your practice is active and trustworthy. That's what pushes you above the chains in the map pack.
  • We don't just set it and leave. We train your team so you own this asset long-term and never have to depend on anyone to manage it.
04
Pillar Four

CRM Access & Front Desk Training

We give you access to a CRM built for patient acquisition and train your front desk team on how to use it. Missed-call text-back, lead tracking, and follow-up sequences — all the tools that turn a phone call into a booked patient and keep them coming back year after year.

Why This Matters
  • You can run the best ads in the world, but if your front desk misses the call and there's no follow-up, that patient goes to your competitor. The CRM closes that gap.
  • Automated missed-call text-back means no lead goes unanswered, even after hours. That alone can recover 20-30% of calls that would otherwise be lost.
  • Custom email and SMS campaigns built to re-engage leads, highlight promotions, and increase conversions.

This Isn't Just Marketing. It's Infrastructure.

Most agencies sell you ads and hope for the best. We build the system underneath — your website, your local presence, your patient follow-up, your team's ability to close — so that every marketing dollar you spend from here forward actually compounds.

One Practice Per Market

We will never work with your competitor. Your growth is our only priority in your area.

We Train Your Team

You won't be dependent on us forever. We teach your staff to manage the GBP, handle leads, and use the CRM.

Built to Scale

When you're ready to go bigger — more ads, SEO, specialty services — the foundation is already in place.

Frequently Asked Questions

Straight answers. No runaround.

I've never spent money on marketing. Is this the right place to start?
That's exactly what the Foundation Plan is built for. If you've been relying on word-of-mouth or insurance panels to bring patients in, you've been leaving growth on the table. We start with the essentials — a website that converts, ads that target patients in your area, a Google presence that makes you findable, and a CRM that makes sure no lead slips through the cracks. You don't need to spend six figures to start growing. You just need the right foundation.
My marketing budget is really limited. Can I still see results?
Yes. The Foundation Plan is designed for practices that need every dollar to count. We're not going to recommend a $10K/month ad budget. We work with what makes sense for your practice, often starting as low as $1,500/month in ad spend. Because we build the infrastructure first — the website, the GBP, the CRM — your ads perform better from day one. When you're ready to scale, the system is already in place.
I already have a website. Do I really need a new one?
Maybe not. If your site is mobile-friendly, loads fast, has online scheduling, and converts visitors into booked appointments, you might be fine. But if it was built more than three or four years ago, doesn't have dedicated pages for your specialty services, or doesn't represent the quality of care you provide — then yes, a new site will make a measurable difference. We'll audit what you have and give you an honest answer.
What if I haven't claimed my Google Business Profile?
That's more common than you'd think. A lot of practices either haven't claimed their profile, or they claimed it years ago and never touched it. Either way, we handle the full setup and optimization — categories, services, photos, hours, Q&A — and then we train your team to keep it active. An optimized GBP is one of the single biggest levers for showing up in local search.
How long before I start seeing new patients from ads?
Most practices start seeing new appointments within the first two to four weeks after ads go live. Google Ads targets patients who are actively searching for an eye doctor right now, so results are fast. The longer your campaigns run, the better they perform — we optimize weekly to lower your cost per patient over time.
What's the CRM and does my staff actually need training on it?
The CRM is the system that tracks every lead, automates follow-ups, and handles missed-call text-backs. Yes, your staff needs training — but it's not complicated. We walk your front desk through everything so they're confident using it within the first week. The goal is to make sure no patient inquiry goes unanswered and no recall falls through the cracks.
Do you work with other optometry practices in my area?
No. One practice per market. That's our exclusivity promise. We will never take on a competing practice in your area. Your growth is our only focus, and we'll never put ourselves in a position where our work for one client could undermine another.
What happens after the Foundation Plan? Am I locked into a long contract?
No long-term contracts. The Foundation Plan gets your infrastructure in place. From there, you can continue with us on a monthly management plan to keep optimizing your ads and growing your patient base, or you can take what we've built and run with it. Most practices stick with us because the results speak for themselves, but you're never locked in.
I've been burned by a marketing agency before. How is this different?
We hear that a lot. Most agencies sell generic services to anyone who'll pay. They don't understand optometry, they don't build real infrastructure, and they disappear after the first month. We work exclusively with private practice optometry. We know your industry, your patients, and your business model. And because we only take one practice per market, your success is directly tied to ours. We don't win unless you do.

Ready to Build the Foundation?

Book a free 15-minute call. We'll look at your current website, your Google presence, and your local competition — and tell you exactly what it would take to start filling more chairs.

Book Your Free Growth Call One practice per market — check availability
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