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Digital Experts, Innovative Strategies, Real Results

In April 2014, we started as Streben Marketing, a small full-stack marketing agency. Today, 10+ years later, Streben.io has transformed into a leading marketing solutions provider specializing in local search marketing and digital advertising.

Differences that matter to you.

#1

Flat fees, aligned incentives.

Streben charges flat management fees, independent of ad spend, so our strategy is built around results—not bigger budgets.

#2

Balanced strategy, not a service checklist.

We don’t push every channel just because it exists. We align SEO, local SEO, paid media, content, and social so each supports the others—and only where it actually moves the needle.

#3

Specialists, not generalists.

We focus on a small number of industries—ophthalmology, optometry, senior living, and gyms among a few other limited focus areas—so our recommendations are based on real patterns, not assumptions. We choose depth over breadth.
#4

Partners, not vendors.

Our role isn’t to sell services—it’s to help you make smart decisions. We act as a strategic extension of your team, advising on priorities, timing, and tradeoffs as your business evolves.

#5

Local-market reality built in.

We account for competitive density, geography, and patient or member behavior at the local level, so strategy reflects how people actually find and choose providers—not how marketing theory says they should.

Plan your marketing budget with confidence.

Get a realistic view of how your marketing dollars should be split across paid media, content, and management—based on your revenue, goals, and market conditions.
  • See a recommended monthly budget range
  • Understand tradeoffs across SEO, ads, content, and labor
  • Grounded in real-world benchmarks—not guesswork
TRY THE MARKETING BUDGET CALCULATOR

Eric Holter

Chief Executive Officer

Austin Bunch

Chief Operating Officer

Dilcia Espinal

Fulfillment Manager

Ana Lluberes

Operations Manager

Alessandra Escámez

Content Manager

Juanilda Arnaud

Marketing Director

Alejandro Matuk

Head of Web & Development

Gina Then

Community Manager

Eric Holter

Chief Executive Officer

  • 30-year veteran in creative entrepreneurship with a foundation from Rhode Island School of Design (1991 graduate)
  • Founded his first website company, Newfangled, in 1995 after working at award-winning advertising agencies Pagano, Schenck, & Kay, and Leonard/Monahan
  • Combines creative and technical expertise, bringing deep understanding of both creative services and marketing industries and website strategy
  • Specializes in strategic consulting for advertising agencies, design studios, and marketing firms, particularly around website projects
  • Author of “Blazing the Freelance Trail” – a professional manual for launching a creative entrepreneurship career
  • Acquired streben.io as part of HOLTER Strategic in 2025, expanding the company’s capabilities and market presence

Austin Bunch

Chief Operating Officer

  • Operations leader with experience across healthcare, emergency services, and multi-site organizations
  • Former paramedic with hands-on experience in large 911 Emergency Services departments in North Carolina
  • Proven track record of building simple, scalable systems that support both people and performance
  • Holds an AAS in Emergency Medical Science and a BS in Interdisciplinary Studies (Psychology & Health Science)
  • Strong focus on leadership development, standardized operational processes, simplifying complexity, and developing people
  • Family-oriented leader, married for 13+ years and raising five children

Dilcia Espina

Fulfillment Manager

  • Marketing & logistics expert with event production experience  
  • Worked on concerts for Chayanne, J Balvin, Bad Bunny & more  
  • Managed projects for global brands across four continents  
  • Skilled in automation, web, and digital marketing project management  
  • Currently pursuing Google’s Project Management Certificate 

Ana Lluberes

Operations Manager

  • Psychologist with a passion for Human Resources  
  • Specializes in training & development  
  • Pursuing a master’s in Executive HR Management  
  • Joined Streben as an intern in 2021  
  • Dancer and crafting enthusiast  

Alessandra Escámez

Content Manager

  • Social Communications degree with a focus on Audiovisual Arts  
  • Master’s in 3D Character Animation from Universal Arts School  
  • Joined Streben in 2022 as a Content Creator, now Content Manager  
  • Experienced in storytelling and digital content creation 

Juanilda Arnaud

Marketing Director

  • 10+ years of experience in BTL, ATL & TTL advertising  
  • Branding and strategy expert  
  • Specializes in SEO, email & digital marketing  
  • Passionate about brands with a soul  
  • UGC and volunteer on the side
  • Joined Streben in 2022  

Alejandro Matuk

Head of Web & Development

  • 6+ years leading web development, strategy, and UX/UI design
  • Expert in WordPress, Shopify, and web performance optimization
  • Specializes in high-performing, results-driven websites
  • Passionate about merging creativity, technology, and user experience
  • Entrepreneur and founder of a digital agency
  • Disciplined and committed to continuous learning, fitness, and wellness
  • Avid reader in finance, leadership, and innovation
  • Crypto investor with a keen eye on emerging technologies

Gina Then

Community Manager 

  • Bachelor’s in Advertising Communication
  • Several years of experience working with major national brands on digital marketing and audiovisual productions
  • Committed to further specializing in digital marketing and social media advertising
  • Known for being highly detail-oriented and responsible
  • Strong passion for arts and technology
  • Joined Streben in 2025
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