See what your optometry practice should invest in marketing based on revenue, growth goals, and competitive landscape. Built for independent ODs who want real numbers, not guesswork.
1. Practice Profile
Total collections across exams, optical, specialty, etc.
This helps calibrate your recommended spend
Newer practices typically need higher spend
How many new patients do you want each month?
More competition = higher cost per patient
Exam + optical + specialty services per year
How many years the average patient stays
Additional locations are $350/mo each
2. Who's Managing Your Marketing?
Select who will handle the day-to-day execution of your marketing. This affects the cost and time investment.
I'll Do It Myself
The doctor handles marketing alongside patient care
Staff Member
A team member takes on marketing responsibilities
Marketing Agency
A dedicated team of specialists runs everything for you
3. Your Marketing Investment
Total Estimated Monthly Investment
$0
(0% of Annual Revenue)
Recommended Ad Spend
$0
0% of Rev
Agency Fee
$0
0% of Rev
Estimated Return on Investment
Monthly Investment
$0
Ad Spend + Agency Fee
Est. New Patients / Month
0
at $0 cost per acquisition
Monthly Revenue from New Patients
$0
new patients x avg. revenue
Monthly ROI
0x
Monthly new patient revenue vs. monthly spend
Lifetime ROI
0x
Revenue over full retention period vs. monthly spend
*How we calculate this: These are conservative estimates using higher-end cost per acquisition figures. Actual cost per new patient varies significantly based on your market area, competitive density, website conversion rate, front desk phone skills, and seasonal demand. Google Ads for optometry typically produces leads in the $45 to $100+ range, but not every lead books an appointment. We use conservative conversion assumptions so you can plan around realistic minimums, not best-case scenarios. Monthly ROI = conservative monthly new patient revenue divided by total monthly investment. Your actual results may be better than shown here.
Streben Partner Plans
One practice per niche per market. Your marketing never competes with another Streben client. No contracts, month-to-month.
Scale Add-Ons
Stack any add-on on top of either plan.
Extra Location
$350/mo
Same brand, additional physical location. Gets all core services: SEO, ads, CRM, reporting.
Social Media Management
$2,000/mo
12 posts/month. Content strategy, graphic design, copywriting, scheduling, performance reporting.
AI Blog Content
$397/mo
SEO-optimized blog articles published monthly. Topics aligned with target keywords for organic traffic.
Blog Cross-Posting
$99/platform/mo
Distribute blog content across GBP, LinkedIn, Facebook. Each platform formatted natively for max reach.
SEO Packages
Dedicated SEO services beyond the AI SEO included in your base plan.
Level 2 SEO
$997/quarter
Expanded keyword targeting, advanced on-page optimization, deeper competitor analysis, and quarterly link-building. Best for competitive markets.
Level 3 SEO
$1,997/quarter
Comprehensive technical audits, aggressive content strategy, authority building, and advanced local schema. For serious growth or multi-location practices.
Additional Services
Website Design
Custom Quote
New builds or full redesigns as standalone projects. Basic and custom tiers available, priced by scope and functionality.
Concierge Support
$160/hr
On-demand help for anything outside your defined scope. Billed in 15-minute increments. Projects over 2 hours require written approval.
Data Sources: Optometry industry benchmarks, 2024 to 2025. Review of Optometric Business, U.S. SBA, AOA Practice Analytics.