Insights
Practical marketing and front-desk playbooks for independent optometry and local practices.
July 30, 2026
How AI Assistants Actually Recommend Eye Doctors
Patients are asking ChatGPT which eye doctor to see, and it does not choose the way Google does. Here is what nearly 500 of our own…
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June 19, 2026
The Recall Engine: Why Reactivating Lapsed Patients Beats Any Ad Campaign You Will Run This Year
Lapsed patients cost less to book than new ones. Learn how to segment your recall list, pick the right channels, and track cost-per-booked-exam.
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June 19, 2026
Beating the Chain Optical Down the Street (Without Competing on Price)
LensCrafters has the budget. Warby has the brand. Your edge is something neither can replicate-and it belongs in your ads and GBP right now.
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June 19, 2026
The True Cost of an Unanswered New-Patient Call
Most optometry practices have a phone problem they don’t know they have. Not because calls aren’t coming in, but because nobody has done the math on…
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