The Recall Engine: Why Reactivating Lapsed Patients Beats Any Ad Campaign You Will Run This Year
Lapsed patients cost less to book than new ones. Learn how to segment your recall list, pick the right channels, and track cost-per-booked-exam.
Beating the Chain Optical Down the Street (Without Competing on Price)
LensCrafters has the budget. Warby has the brand. Your edge is something neither can replicate-and it belongs in your ads and GBP right now.
The True Cost of an Unanswered New-Patient Call
Most optometry practices have a phone problem they don’t know they have. Not because calls aren’t coming in, but because nobody has done the math on what happens when those calls go unanswered. Call volume is easy to track. Your phone system probably shows it. What almost no practice tracks is the dollar figure attached […]