About Us – Streben

The Growth Partner Private Practice Eye Care Deserves

We started in 2014 as a full-stack marketing agency serving local businesses. After working with dozens of healthcare practices, we discovered that private practice eye care was the most underserved and the most rewarding space to work in. Today, Streben is the growth partner that independent optometrists trust to compete with corporate chains, grow specialty service revenue, and own their local market.

Differences that matter to you.

Flat fees, aligned incentives.
We charge flat management fees, independent of ad spend, so our strategy is built around growing your practice, not inflating your budget. When you add chairs or launch a new specialty service, our incentive is to make it work.

Balanced strategy, not a service checklist.
We align Google Ads, local SEO, reputation management, and content so each channel supports the others. If your practice needs more new patients, we lean into ads. If your capture rate is the issue, we focus on optical revenue and recalls. We only invest where it moves the needle.

Built for eye care, not everything.
We understand vision insurance reimbursement, VBM contracts, specialty service revenue, optical capture rates, and fee-for-service transitions. Our recommendations come from real patterns across dozens of eye care practices, not assumptions borrowed from other industries.

One practice per market. No exceptions.
Your Google Ads, SEO rankings, and patient acquisition strategy will never compete with another Streben client. Every dollar and every campaign we run works exclusively for your practice. This is how our partners consistently outperform corporate chains in their local market.

Local-market reality built in.
We account for competitive density, geography, and how patients in your area actually search for and choose their eye care provider. A practice in a college town markets differently than one in a retirement community. Our strategy reflects your market, not a template.

Plan your marketing budget with confidence.

Get a realistic view of how your marketing dollars should be split across paid media, content, and management—based on your revenue, goals, and market conditions.

See a recommended monthly budget range
Understand tradeoffs across SEO, ads, content, and labor
Grounded in real-world benchmarks—not guesswork

“Ever since we heard of you guys, our phones don’t stop ringing. Lots of new leads. We’ve seen more patients this month, and the sales went up for sure.”