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Tracking and reporting
See what every dollar brought in.
We trace each call, form and booking back to the campaign that produced it, so you know what a new customer costs you on each channel and where the next dollar should go.
- Google Analytics and Tag Manager setup
- Call tracking by source
- Conversion tracking in Google and Meta
- Bookings sent back to Google Ads
- Monthly report in plain numbers
- Budget moved on results
Why it matters
Clicks are easy to count. Customers are what matter.
Most marketing is judged on clicks
Clicks and impressions are easy to count and say little about customers. We count calls and bookings.
Ads learn from real results
When bookings flow back into Google Ads, its bidding learns which clicks turn into customers.
Know your numbers
Cost per booking by channel tells you where to spend more and what to cut.
How we do it
How we track and report
Audit what's tracked today
We check your analytics, tags, call tracking and ad conversions, and find what's missing or counted twice.
Track before anything spends
Calls, forms and bookings tracked by source before any campaign launches.
Close the loop
Booked appointments sent back to the ad platforms, so they optimize for customers instead of clicks.
Report every month
A plain report each month: calls, bookings and cost per booking by channel, with what we're changing next.
Client story
"[Streben's] giving me peace of mind... lets us focus on other things like growth and member satisfaction."
Matt Karstetter, Owner and Founder, The Foundation 24 Hr Gym
More client stories
From 1 to 4 locations
Tracking and reporting questions
What will I see each month?+
Calls, bookings and cost per booking by channel, plus what changed and what we're doing next.
We already have Google Analytics. Is that enough?+
Usually not on its own. Analytics shows visits, and it often misses phone calls and bookings made off your site. We connect those so the numbers add up.
Can you fix tracking someone else set up?+
Yes. Most audits find tags that are missing, broken or counting the same lead twice. We fix those first.
Does tracking respect patient privacy?+
Yes. For healthcare clients we track calls and bookings without sending patient health information to ad platforms.
Other services
Is your market still open?
Free strategy call. We confirm your market is open and show you where your next customers are coming from.
or call (347) 892-5994