"I'm very thankful for all the work that they put into making our success happen. We have big goals here and they help us achieve those."
Nicole Betts, Office ManagerHome / Healthcare / General practice
Primary care marketing agency
One primary care practice per market. Is yours still open?
For primary care, internal medicine and NP-led practices. We give every location its own campaign and landing page, connect your booking, and trace each call back to the ad or search that produced it.
Internal medicine group, 5 NY and NJ clinics
3% → 57%
ChatGPT answers about pre-surgical clearance that cited the practice's own page, five weeks after we rebuilt it.
See what we changedWhat we do
Built location by location
A campaign per location
Each clinic gets its own budget, keywords and radius, so a busy location never starves a newer one.
Location landing pages
Address, hours, providers, insurance and a booking button for each clinic, built from one template.
Online booking
Booking connected on every page, including Zocdoc, with each click tracked.
Call tracking
Tracking numbers that show which ads, pages and locations make the phone ring.
High-intent service pages
Physicals, pre-surgical clearance, urgent care, weight loss and lab work, each with its own page and FAQ.
Bilingual marketing
Spanish-language pages and ads for the neighborhoods that need them.
Case study
Inside a location-first rebuild
An internal medicine group with 5 clinics in New York and New Jersey.
- 1Rebuilt Google Ads into one campaign per location
- 2Built five location landing pages from one template
- 3Moved booking to Zocdoc on 25 buttons across 16 pages
- 4Added call and booking tracking on every page
- 5Launched a Spanish-language page for the Bronx clinic
- 6Rewrote the top service pages with answer-first FAQs
3% → 57%
ChatGPT answers about pre-surgical clearance citing the practice's page
6% → 16%
all 175 test answers that cited the practice's own site
Measured with the same 175 ChatGPT prompts in September and October 2026, five weeks apart.
What we learned
Where AI sends primary care patients
63%
of citations in dense city neighborhoods went to hospital systems. Zocdoc was the single most-cited site.
0%
of "best primary care doctor" answers cited the practice. Reviews and your Google profile decide those.
57%
for a specific service with a strong page. That's where your website wins, so that's where we build.
Client stories
Primary care marketing questions
Will you work with another practice near me?+
No. Once you claim your market, we turn away other primary care practices there.
We're a single location. Is this for us?+
Yes. Your Google profile, service pages and booking matter just as much for one clinic, and the plan grows with you when you add a second.
Do you work with Zocdoc?+
Yes. We've wired Zocdoc booking into practice sites and track every click to it. We also work with GoHighLevel and other schedulers.
Can you market to Spanish-speaking patients?+
Yes. We build Spanish-language landing pages and ad groups for the locations where your patients need them.
How do you handle patient privacy?+
We keep patient health information out of ad platforms and analytics, and forms that collect it stay inside your own systems.
How soon will we see new patients?+
Paid search usually brings calls in the first few weeks. Local SEO and AI visibility take a few months. You get a report every month either way.
Is primary care still open in your market?
Free strategy call. We confirm your market is open and show you which locations and services to push first.